Mobile-First Indexing: What You Should Know

device mockups googleBy now you should know the importance of having a dynamite mobile website. Just look around your lobby — chances are most people will be on their mobile devices.

But it is no longer enough to just have a mobile website that looks good. Now that Google has rolled out mobile-first indexing, the way your mobile website is built will have significant impact on how well your desktop website ranks in the search results.

What is mobile-first indexing? Essentially, Google is now starting to give preference to websites that have well built mobile websites, even on desktop search results. So in other words, if you don’t have a great mobile website, your website will drop in the search results even when your clientele is searching for you from a computer.

All business owners know how important the search engine results can be in driving clients through your doors. It can be a battlefield for many businesses, making or breaking their bottom line. SEO is something that is no longer just for your tech person to worry about, it has to be addressed and monitored by management too.

But how in the world can a busy medical health professional possibly stay on top of the ever evolving world of search engine optimization, all while providing high quality care to their community? It’s a nearly impossible task. But don’t worry, that’s where Doctor Multimedia comes in. We can fill that essential role, taking the heavy lifting off your plate while communicating to you the information you need to make the best decisions for your business.

That starts with a mobile website built to leverage the search engines to your advantage. Doctor Multimedia can provide you with a beautiful mobile website that also acts as a powerful tool in winning the war of the search engine results.

If you want to know more about what we can do to give you an edge on your competition and ensure that you are on top of the latest developments in SEO, give us a call today at 800-679-3309 for a free consultation. We would be happy to speak with you and go into depth about your goals and how we can help achieve them.

Doctor Multimedia Sends Employees to Spain

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At Doctor Multimedia, we pride ourselves in giving our employees a great place to work. But we realize that our company is not just based on great service and products, instead it is built on the people that help provide them to our clients.

We are always looking for ways to reward our employees, whether with free lunches, gifts, or in the case of two special employees, a trip anywhere in the world!

Ashley and Ryan Mann have been with Doctor Multimedia for years, dedicating countless hours to their jobs. They both take a great deal of pride in what they do and have been going above and beyond for their entire time with us. They have also both seen the company continue to grow, and they have been instrumental in that.

That is why Doctor Multimedia’s CEO, AJ Thakore, decided to reward them in a way that no other company does. Knowing that they love to travel, he offered them a once in a lifetime chance to visit any country in the world!

As fans of beaches, tapas, and culture, Ashley and Ryan decided to spend their vacation touring Spain.

We would like to thank Ashley and Ryan for their hard work and we hope they enjoy their time abroad!

Google Reviews are Increasingly More Important

You likely know the importance of online reviews to your business by now. In the same way that word of mouth was a main determining factor of consumer choices in the past, online reviews have become the same type of determinant. In fact, SearchEngineLand.com found that “85 percent of consumers trust online reviews as much as personal recommendations.” So in many ways, online reviews are just another form of word of mouth.

But not all online review websites are created equal. Google has dominated the online review landscape since 2016, overtaking facebook as the number one source of online reviews. However, it is still important to be active with your facebook reviews, along with Yelp to a lesser extent.

By paying attention to the major online review websites, you can not only see what your business’ word of mouth is, but you can respond to it and help shape the narrative that is being told about you and your employees.

Why has Google dominated the world of online reviews in recent years? SearchEngineLand.com identified three main reasons:

  • Google’s sheer scale, visibility and primary purpose as a search engine means every time someone searches for a local business, they’re offered the option to leave a review.
  • Google’s native integration into Android devices means that it’s able to get its Google My Business reviews in front of a very large number of smartphone users.
  • Google has been significantly pushing for more users to leave reviews, with a notable increase in the number of notifications users receive after frequenting a business.

As you can see in the following chart from BrightLocal, Google’s growth in online reviews reflects their dominance over their competitors. What this means to business owners is that your potential clients are most likely to read about you on Google, underscoring the importance of managing your Google reviews.

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Of course, managing your online reviews is easier said than done. As a busy medical health professional, you likely don’t have the time to properly manage your reviews. But don’t worry, that’s where Doctor Multimedia can help. Call us today at 800-679-3309 for a free consultation.

iMatrix Allowing Stevie Esparza To Perpetuate Racist Stereotypes

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To Stevie Esparza and The Employees of iMatrix:

It has come to my attention that Stevie Esparza and iMatrix are making the following claims about my company, Doctor Multimedia. Specifically, on February 13, 2018 at approximately 11:00 a.m. Stevie Esparza said the following to a prospective client on the phone. Given that this information is being circulated around the medical community, I want to be sure address the following inaccurate statements:

Lie #1. Doctor Multimedia outsources all work to India. Stevie emphasized this was “100% fact.”

We do not have a single employee, freelancer, or contractor in India. But, what is worse is the fact that these racist claims are based upon that I, along with my two business partners, are Indian. Marcus Sullivan at VetMatrix made similar prejudicial claims four years ago when he said our phone calls “go to a call center in India,” and clearly the racist rhetoric at iMatrix has not stopped. iMatrix allows its employees to perpetuate racist stereotypes.

Despite the fact that Doctor Multimedia owners: (1) were born and raised in the United States; (2) do not have accents; and (3) are successful in this country, iMatrix continues to appeal to fear based solely on skin color. This is an insult not only to us, but to our happy employees that travel every day to our beautiful office in La Jolla.

Lie # 2. Doctor Multimedia was started by people that were fired from iMatrix.

Neither my business partners nor I have never worked, or would even consider, working at iMatrix. We spent over 4 years building this company on our own before hiring a former iMatrix employee. As you know, he was not fired.  He quit after seeing how much more we pay. There is not a single person within our company that iMatrix ever fired. Rather, they all left iMatrix voluntarily.

Lie # 3. The CEO of Doctor Multimedia is a trust fund kid.

I am from a middle-class family. Both of my parents immigrated from India with no money. My dad was a textile chemist while my mom taught special education. My parents could not afford my college education. I paid for that myself. You might assume all Indian parents in this country are doctors, but that is not the case. Everything I have, I earned myself.

Lie # 4. Doctor Multimedia doesn’t have any employees.

More racist claims based on fear of outsourcing. We have employees registered in California, Nevada, and Texas. We had to move our San Diego offices, twice, to keep up with our growth and we are looking to move again.

Lie # 5. All Doctor Multimedia’s reviews are written by employees.

This is confusing considering Stevie does not think we have any employees, but we have 255 Google Reviews and 64 Facebook Reviews. We are the highest rated medical marketing company because our products and services are superior to yours.

Lie # 6. Doctor Multimedia is not allowed at conferences by the Florida Chiropractic Association or allowed to exhibit at Life University or contact any Life University graduates.

We attended past conferences put on by both organizations and will continue to attend said conferences. The director of Life University, Mark Elam, personally invited us to attend their upcoming meeting.

Lie # 7. Doctor Multimedia has signed 33 clients from ChiroMatrix and 11 have switched back.

Hundreds of iMatrix clients have joined Doctor Multimedia over the last sixty (60) days.

Lie # 8. Website edits and changes have to be communicated through your sales representative. Access is not given to the back end of the website.

We offer twenty-four-hour (24) customer service by phone, text, and email. The owners of the company regularly answer the phone lines to ensure our customers receive the highest level of service. We provide our clients with the same website access we have.  Clients own their respective websites and have complete control over said websites. Additionally, we provide FTP and CPanel access.

Lie # 9. Only two employees that used to work at iMatrix still work at Doctor Multimedia. One is Steven Marinkovich and the other is Troy Leonard. Steven Marinkovich was fired from iMatrix after they could no longer send him to conferences. He was banned from Uber and Lyft. Troy Leonard no longer attends conferences.

Steven Marinkovich was never banned from Uber or Lyft. Steven Marinkovich resigned from iMatrix and attended shows until his resignation. Troy Leonard resigned after iMatrix did not match what we offered to pay him. He attends conferences weekly, which our clients can attest to. Michael Chavez works for us as well.

Lie # 10. Doctor Multimedia owns client’s domain names.

We inform every one of our clients that they should own their respective domain names and offer management for those customers who want us to handle it because they trust us.

Lie # 11. All of Doctor Multimedia’s clients are in the veterinary field. 

We have many clients who are dentists, optometrists, general practitioners, and now chiropractors.

Lie # 12. DVM Multimedia changed their name to Doctor Multimedia in order stay in business.

We changed our name to Doctor Multimedia to service more doctors and provide more marketing solutions to the medical industry.

Lie # 13. iMatrix uses HTML 5 and Doctor Multimedia uses HTML 3, which means iMatrix sites rank higher in search engines.

As internet marketers you should know how absurd this sounds. Doctor Multimedia uses HTML 5.

We are issuing this notice to put iMatrix employees on notice. iMatrix needs to watch what it says about us. Our clients advise us that iMatrix is holding their clinics hostage when they try to leave. We advise our clients to take notes to document how frustrating and long the iMatrix cancellation process can take.

We have happy, satisfied clients and that alone produces more business than your scare tactics ever will.  Please stop spreading racially insensitive remarks and lies about Doctor Multimedia.

Stevieesparza.com

The Vet Life Starts 3rd Season With Hurricane Harvey Special

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Long time Doctor Multimedia client Cy-Fair Animal Hospital is led by the the three stars of Animal Planet’s reality television show “The Vet Life.” The show chronicles Dr. Diarra Blue, Dr. Michael Lavigne, and Dr. Aubrey Ross as they run a full-service hospital and animal shelter while managing family lives filled with spouses, parents, in-laws, children, pets and friends.

Doctor Multimedia worked with Dr. Blue and Dr. Lavigne as far back as their days practicing in Las Vegas. When the doctors moved to Houston, Doctor Multimedia handled the launch of their website and social media.

The Vet Life just kicked off their third season on television, with the premier episode focusing on the aftermath of Hurricane Harvey. The storm flooded Houston last August, affecting hundreds of thousands of homes. Any time homeowners are displaced, pets are tragically affected. Many are lost or abandoned, and many fall sick or die from the horrible conditions. The last episode of “The Vet Life” documented Cy-Fair’s opening after the hurricane and the remarkable relief efforts of local veterinarians.

Doctor Multimedia would like to congratulate our long time friends Dr. Blue, Dr. Lavigne, and Dr. Ross and their entire staff on their efforts to help their community in the aftermath of Hurricane Harvey.

Check out the next episode of The Vet Life this Saturday, January 20th at 10 pm EST.

Hunter and Doctor Multimedia’s Story

Screen Shot 2018-01-16 at 1.00.08 PMMeet Hunter, a roughly 4 year old pit bull who spent most of his life living on the streets with a homeless owner. Hunter and his owner would sleep outside in a sleeping bag on a nightly basis. In April of 2017, that owner was sent to prison and Hunter was not only homeless, but ownerless.

Hunter was put up for adoption and was noticed by Kelly, a sister of a Doctor Multimedia employee. Hunter’s story particularly touched Kelly as both her and her husband are in law enforcement. Kelly and her husband adopted Hunter and brought him home to join the dog they already had.

The first few months at Hunter’s new home were a dream come true. Hunter had a roof over his head, a friend to spend the day with, and multiple acres to safely roam. Kelly and her husband’s lives changed too, as they found out they were expecting their first child in 2018.

Screen Shot 2018-01-16 at 12.59.58 PMIn September, Kelly noticed Hunter started limping. As the limp got worse, she took Hunter to see their local veterinarian, who thought it might be a strained muscle and said to bring Hunter back in a week. The limp continued to get worse and on the return visit, x-rays revealed that Hunter had torn both ACLs in both his back legs. Surgery was the only option to save Hunter.

Looking for a trusted surgeon, Kelly and her family turned to Doctor Multimedia client Mohnacky Animal Hospital. Chief of Surgery Dr. Zoran Djordjevich (known as “Dr. George”) met with Kelly to review Hunter’s case. Hunter needed to have both ACLs repaired, but the surgeries had to take place one at a time in order for him to recover properly. The cost of each surgery was $5700, bringing the total for surgery to over $11,000.

With a baby on the way, this cost was simply not feasible for Kelly and her family. They began confronting the sad possibility of having to put down the dog they had just rescued from a life of homelessness.

When AJ Thakore, CEO of Doctor Multimedia, heard about Hunter’s situation, he knew he had to help.

Screen Shot 2018-01-16 at 12.59.46 PM“We started this company to help animals, which we are able to do each and every day,” said AJ. “But here was a situation where, because of our success, we were uniquely in a position to save a dog that was part of Doctor Multimedia’s extended family.”

Without any thought, AJ and Doctor Multimedia donated the cost of both surgeries to Mohnacky Animal Hospital to repair Hunter’s ACLs.

The first surgery took place in mid October and Hunter has been recovering well. Hunter has been recuperating by staying in his crate and on leash. Not knowing his own strength, Hunter tries to be more active than he should, and actually shows no signs of limping. The final follow up occurs this Friday, when Hunter may receive the green light to resume normal activity. Then, preparations can begin for the second procedure, which will have Hunter in the best shape of his life.

The last nine months have been a whirlwind and a roller coaster for Hunter, Kelly, and their entire family. But with Hunter looking good and her first child due in March, Kelly and her family have never been happier.

“We are thankful beyond words,” said Kelly. “It’s easy to take for granted that your pet will be around into old age. After what we went through, to have Hunter here and doing well as we start our human family is a blessing. We want to thank Doctor Multimedia, Mohnacky Animal Hospitals, and everyone else who helped make this possible.”

At Doctor Multimedia, new pictures of Hunter playing regularly make our day. We wish Hunter good luck this Friday as he gets cleared to be his big, lovable, clumsy self once again!

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It’s Time for Fetch San Diego!

fetchCVC has made some major changes to their annual conferences, rebranding under the name Fetch. But it’s not jut the name that has changed, Fetch now provides an innovative all-around approach for veterinary professionals. In addition to continuing education, Fetch also focuses on wellness, inspiration, and all aspects of a veterinary professional’s life.

We know that you will be excited to see all that Fetch San Diego has to offer, and that your time will be spread thin among all the new features as well as the 33 hours of continuing education available. But we urge you to come visit the exhibit hall, where you will find a plethora of products and services that can take your veterinary hospital to the next level.

If you need help with your website, online reviews, or marketing, we have solutions for you. Doctor Multimedia can set up and manage an elegant, powerful website that will change you online presence for you. We can even handle your social media and advertising!

Come see us at Booth #301, we’d be happy to speak to you about your clinic’s needs and find a solution to your web needs. You can also call us at 800-679-3309 to learn more!

EXHIBIT HALL HOURS:
Friday, December 8: 10:15 AM – 6:45 PM
Saturday, December 9: 9:00 AM – 5:00 PM
Sunday, December 10: 9:00 AM – 2:00 PM

Doctor Multimedia Moving Into New La Jolla Office

DrM-5Doctor Multimedia is proud to announce that we are moving into a brand new office in beautiful La Jolla, California. After starting in 2010 in Las Vegas, and then moving in 2016 to a temporary office in Del Mar, CA while our new office was being built, we are now ready to unveil our new home and headquarters.

With over 3000 square feet of workspace, our new office features ample room for both collaborative and individual work. Our various departments will have the space to work together in conference rooms, as well as the room to work separately in individual offices. We are especially proud of our state of the art sales floor, equipped with the latest technology and amenities to keep our staff engaged and excited.

As one of the fastest growing digital marketing agencies in the country, it is an ongoing challenge for our workspace to keep up with our growth. We are thrilled to have met this challenge for the foreseeable future.

We would like to thank each and every one of our clients for their support and business over the years. Without you, none of this would be possible. We know you will see immediate returns from the increased productivity, efficiency, and overall happiness our new office will allow. Thanks again and we look forward to seeing you in sunny La Jolla!

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