Author: aimultimedia

Is upgrading your website on your list of New Year’s resolutions? While many of our resolutions end up falling by the wayside as the year goes on, don’t let that happen to your website — one of the most important tools your business can use to gain a competitive advantage.

Most medical health professionals can recognize that they need to update their website. Whether it’s a dated look, a lack of functionality, or search engine-related, there are many reasons to have a current website that stays ahead of the curve as time goes on.

Unfortunately, most medical health professionals are also too busy to take the time to consider all the aspects of revamping a website. But don’t worry! You may think there are hours of work and editing to get your website up to par, but with Doctor Multimedia that is NOT the case!

Our team of dedicated representatives makes the design process easy on you. With just a brief consultation, we parse the elements of the website that you’d like to improve and we do the heavy lifting to make the website come alive in the way that you want it to.

If you or any of your colleagues are interested in upgrading websites but are too daunted by the task, reach out to us today! Just give us a call at 800-679-3309 any time to discuss how we can enhance your website and your online presence.

Happy New Year!

2018 saw a number of changes in the world of search engine optimization, with Google rolling out major updates over the calendar year. It can be tough to make sense of the constantly evolving parameters of search engines, so here is a condensed summary from SearchEngineLand.com.

Speed Update. For example, the Speed Update was pre-announced in January of 2018 and released several months later in June. The update, according to Google, only impacted the slowest sites in terms of their ranking position in search. Google said it “only affect a small percentage of queries.” We posted a large FAQs on the speed update so you can catch up on that quickly.

Medic Update. Probably the most substantial search ranking algorithm that was felt by the SEO community was the so-called “Medic Update.” It happened around August 1. Google confirmed it happened after the SEO community took notice. Google classified it as a “broad core algorithm update,” something they do several times per year. This specific update was fully rolled out about a week later and seemed to a wide range of sites around health and YMYL categories. Google told SEOs there is “no fix” to get your site to rank better overnight with this update. We have pretty deep coverage of this update over here.

Other search algorithm updates. Google also confirmed, after the fact, the March core update and the April core update.

There were also other important updates to the search engine results:

Structured data. The overall theme with SEO this year, specific to Google, was probably around how much emphasis Google has put towards structured data and schema. Enabling speakable markup for voice search related queries, a new indexing API for job posting schema, image search changes, various updates to recipe markup, new job posting guidelines, the new Q&A schema, live stream support, datasets schema, how to, QA, FAQs schema and so much more. The list goes on and on.

Other changes. Google dropped support for the news meta tag and the standout tag and Editors’ pick in Google News was big for publishers. Google’s various efforts around dynamic rendering and lazy loading content and photos is an effort you’ve seen a lot around with JavaScript SEO in 2018 and will continue through 2019.

Personalization is light. With all the fallback on Facebook targeting, and using personal data for targeting over 2018 – Google made a point to say they don’t use personalization that much. Google said at best, personalization is light and used for things like knowing when to show local results, when to show American football versus European football and things like last query used. Although, DuckDuckGo released a study saying Google does otherwise.

If many of these items don’t make sense to you, don’t worry! While search engine optimization is something you cannot ignore, we can help you understand and use the principles of SEO to improve your business’ position on Google.

We stay on top of the constantly changing world of search engines and we provide you with only the relevant data for your business. That way you can go back to do what you do best — providing your patients with medical care.

Call us today at 800-679-3309 for a free consultation.

Doctor Multimedia has been helping doctors and medical health professionals for years, and word has spread about the great service we provide! We have helped countless practices grow across the country, establishing relationships in all 50 states!

Click here to read what people across the country are saying about us, we have over 2,000 positive reviews on Google!

Do you or a colleague need help with your website, social media, online reviews, or anything web related? Contact us today at 800-679-3309 to learn more about how we can help! We’d be happy to speak with you and address any questions you may have.

We are gearing up for the 94th Annual Greater New York Dental Meeting! Last year, over 52,000 health care professionals convened at the Jacob K. Javits Convention Center featuring over 1,500 Technical Exhibits which demonstrated the newest technology for the dental profession!

We urge you not only to partake in the many educational programs, but also to visit the Exhibit Hall. It is an integral part of the Dental Meeting experience for attendees to interact with over 600 Exhibitors! Come see new products and technology from around the world!

If you or any of your colleagues need help with websites, online reviews, or anything web-related, come visit us at Booths 1126 and 3441! We’d be happy to speak with you about any questions you may have.

Here at Doctor Multimedia, we like to work hard AND have a little fun! Check out these images from our 2018 Halloween Costume Contest. Credit to our wonderful, creative employees on their various costumes!

We love our employees! The contest winners took home thousands of dollars in prizes and everyone enjoyed free Chick-Fil-A for breakfast, free catered Phil’s BBQ for lunch, free candy, and fun.

With three clinical streams, a business theater, a new veterinary nurse track and sponsor-led workshops New York Vet will be a fantastic opportunity to listen to and interact with some of the leading thinkers, visionaries and practitioners in small animal medicine!

While we know your time will be spread thin between all the conference has to offer, make sure you visit the exhibit hall! There will be countless services and products that enhance your practice.

If you or your colleagues are in need of help with your website, online reviews, or anything web-related, be sure to swing by Booth #428! We’d be happy to speak with you and address any goals you may have.

You cal also feel free to call us at 800-679-3309 for a free consultation!

We are so excited to be in Honolulu, Hawaii for America’s Dental Meeting! In addition to great continuing education and networking opportunities, who wouldn’t be pumped to enjoy all Hawaii has to offer?

We know that you will be spreading your time between all that the conference offers as well as the beautiful scenery of Hawaii. But we encourage you to visit us in the Exhibit Hall! There will be tons of interesting products and services that can enhance your dental office, so make sure to carve out some time to explore!

If you or your colleagues need any help with your website or internet presence, come by Booth #614! We’d be happy to speak with you about your website, reviews, or advertising needs.

Exhibit Hall Hours
Thursday, October 18
7 a.m.-3 p.m.

Friday, October 19
7 a.m.-3 p.m.

Saturday, October 20
7 a.m.-1 p.m.

We know you are excited to experience Vision Expo West in Las Vegas, Nevada! This spectacular show features over 5,000 luxury and fashion brands, stimulating continuing education, and so much more. It is truly a complete show that perfectly blends education and innovation in the field of optometry.

This is a LARGE show, spanning the area of 5 football fields! And with over 320 hours of education available, we know your time will be spread thin. But we encourage you to come visit us at Booth MS4069 or 16212, where we can help you find a solution to all of your web needs. We have worked with eyecare professionals all over the world and have extensive experience with the challenges you face in the modern world.

Do you need a website? Help with reviews? We can handle that for you and much more. We even provide beautifully designed mobile websites that will work with the latest phone models. If you or anyone you know needs help with their online presence, Doctor Multimedia can help!

Here is a schedule of the Exhibit Hall hours. We invite you to come chat with us! If you have any questions, comments, or concerns about your website or web presence, we would be happy to talk about it.

Exhibit Hall Hours
Thursday, September 27: 9:30 AM – 6:00 PM
Friday, September 28: 9:30 AM – 6:00 PM
Saturday, September 29: 9:30 AM – 5:00 PM

You’ve probably heard a lot about how a website’s loading time is becoming more and more important in the world of search engine rankings. But what exactly does that mean?

PageSpeed is a tool available through Google Analytics that provides a metric for how fast a website loads. With Google’s ever changing search algorithm, SEO experts are pointing out that low PageSpeed scores could negatively affect your website’s status in the search results.

While there are guides to the various technical ways to increase your website’s page speed, much of that is inaccessible to the average medical health professional. Unfortunately, people in the health industry don’t have time to sift through the technical jargon to figure out if their website is loading as fast as it should.

But that’s where Doctor Multimedia can help! We make sure our websites are optimized to load quickly and efficiently. We also stay ahead of the latest trends in search engine optimization and website development so that you don’t have to worry about it!

Don’t let your website fall in the search results because you don’t have the time to invest in learning the constantly evolving world of search engine optimization. Call us today at 800-679-3309 for a free consultation.