Google announced that they will be rolling out ads on their Google mobile app in the Discover feature and they are also rolling out new ad types, such as Gallery Ads. Check out the video above to learn what this means for businesses and to hear our predictions for the future of Google Ads in 2019.
Author: aimultimedia
This is Where We Work!
Come take a look at Doctor Multimedia’s office in beautiful La Jolla, CA and meet some of the people that make this such a great place to work!
Wolf of Wall Street Trains Doctor Multimedia
The team at Doctor Multimedia is so grateful to Jordan Belfort, also known as the Wolf of Wall Street, for accepting our invitation and teaching our team the endless sales techniques that took his business to the next level.
This was a once in a lifetime experience for our team that we are all truly appreciative to have taken part in. As one of the best salesmen in the world, Mr. Belfort gave our team invaluable insight into the world of business and team building.
We are honored he was able to join us in San Diego!
More Great Reviews from Our Clients
Hear what medical health professionals from around the country are saying about Doctor Multimedia! If you would like more information on how we can enhance your web presence, don’t hesitate to call us today at 800-679-8809.
Google Local Map Results – Our Guide to Getting Discovered Faster
What do people do these days when they need a veterinarian, dentist, optometrist or any other local healthcare provider? They head to Google or Google Maps and search ‘doctor near me’ and pick one of the top results. In fact, this is so common that Google now assumes you mean ‘near me’ even if you just search ‘doctor.’
What does this mean for your practice? It means that you must be ranking highly for local map results if you wish to draw in new customers, clients and patients.
In this blog post, we take a look at what Google says you should do in order to show up in local map results. We’ll also provide some best practices so that you can (hopefully) show up higher than your competition.
How Google Determines Your Local Ranking
Google uses a multitude of factors when determining who shows up at the coveted top spot for local search queries. Moz, the leading expert in SEO, broke down the top factors that go into search engine ranking:
- Google My Business Signals is the most important factor. This includes the category of your business, if you have keywords in the business title and, most importantly, the proximity of the business to the person searching.
- Local SEO Signals. Do you have a website connected with your business? SEO efforts that help rank your website will also help rank your business in local search results. Inbound anchor text, inbound domain authority and the quantity of quality links all play an important role.
- Reviews. The quantity and velocity of user reviews plays a role in where your business will show up. Having diverse reviews will actually help, as well, so don’t be worried if you don’t have a perfect five-star rating.
When looking at what Google says, they primarily rank based on relevance, distance and prominence. As is usually the case with Google, exactly what this means was kept vague. That’s why third party companies such as Moz are useful: they help us understand what actually works.
Make Use of ‘Google My Business’
What does Google say about being added to their system? Well, their main recommendation is that people use Google My Business.
Google.com/business is the portal for anyone looking to add their business to Google’s search results. If you aren’t using it, you’re hoping that Google themselves have added your business. While that’s possible, you should skip the wait and use the tool they created. Using this tool will allow you to create a company listing, complete with hours, a linked website and directions.
You can get started right now at Google.com/business. You’ll be presented with a button that will walk you through the entire process of adding your business to Google’s local search results.
Keep Your Information Updated and Accurate
According to Google, local results favor relevant business that have complete and accurate information. Why? Having this information allows Google to fully understand what your business is and does. As you go through the Google My Business program, you’ll be able to set up your business on Google.
Make sure that all of the following information is up to date and accurate:
- Your hours
- Your address
- Your photos
Google also suggests that you managed and respond to reviews regularly. Doing this not only helps engage with your customers directly, but it shows Google that your business is alive and well.
Showing up in Google’s local search results is the best way to grow your business in this day and age. Millions of people around the country depend on Google’s results to find their next doctor, dentist or health care specialist. Put in the time to use Google My Business and watch your customer base grow.
External Sources for Additional Reading
Clean Up Your Online Listings
Everybody knows the importance of ranking highly in the search engine results, it can be a huge advantage for businesses that work their way to the top.
But did you know that the information listed across the web’s various directories can have a significant impact on how highly your website ranks? Some of these listings may have been posted without your knowledge and without any way for you to directly access the information. For this reason, it’s vital that your business’s information is correctly listed across these directories.
This can be a daunting task for medical health professionals, as there are many online directories out there and it can be dizzying to try to manage accounts for all of them.
But don’t worry, that’s where Doctor Multimedia can help. We utilize an online directory tool to conduct a monthly cleanup of all of your listings to make sure they are accurate and up to date.
According to our friends at SearchEngineLand.com, this is a vital strategy in any doctor’s online marketing plan:
A business becomes more findable by publishing accurate location data, descriptive content and customer ratings/reviews. Doing so boosts the ranking signal in remarkable ways as discussed in the Local Search Ranking Factors survey and also builds a business’s reputation. Also, accurate and reliable content beyond ratings/reviews also boosts a brand’s reputation by creating a positive first impression.
Contact us today to learn how we can help your business clean up your listings and rank higher in the search results. We’d be happy to speak with you and address any concerns you may have.
Doctor Multimedia at WVC 2019
We had an amazing time meeting up with our clients and veterinary health professionals from around the globe at the 2019 Western Veterinary Conference! Here’s a look into one of the best conferences in the world.
91st Annual Western Veterinary Conference
Are you excited for WVC 2019 at the Mandalay Bay in beautiful Las Vegas, Nevada? We here at Doctor Multimedia are!
In addition to the glitz and glamor of Las Vegas, WVC boasts a jam packed agenda with engaging CE, numerous networking opportunities, and a star-studded entertainment lineup headlined by Grammy Award winner, Keith Urban!
As if that wasn’t enough, the Exhibit Hall will also be brimming with products and services that can take your clinic to the next level. Come by and visit us at Booths 1121, 1702, 2535, and 4338! We’d be happy to speak with you about all of your online needs.
EXHIBIT HALL HOURS
Mon & Tues | 9:00a-6:00p
Wed | 9:00a-2:00p (New in 2019!)
Mon-Wed | 12:30-2:00p
Join Us at TopGolf Las Vegas During WVC 2019!
What could make WVC 2019 even more exciting? An awesome evening at TopGolf Las Vegas! Join us February 18th, 2019 from 9PM to 11PM for unlimited golf, food and drinks! Dinner, beer, and wine will be served.
All current, new, and prospective clients are invited! We hope to see you there!
Get Excited for VMX Orlando!
We are absolutely EXCITED to be heading to beautiful Orlando, Florida for the North American Veterinary Community 2019 Veterinary Meeting and Expo (VMX)!
Not only is VMX a leading conference in the veterinary industry for it’s engaging CE and wonderful offerings, this year has a star studded entertainment lineup featuring Rob Lowe, Brooke Shields, Little Big Town and Brandon McMillan!
We know you are excited to attend VMX as well, and there will be a lot of attractions worth your time. We encourage you to make time for the Exhibit Hall and see a variety of products and services that can give your clinic an edge!
If you or a colleague has any questions about websites, social media, online reviews, or anything internet-related, please come chat with us at Booths 1627, 2035, 2518, or 914! We’d be happy to discuss your goals and your concerns and give you a roadmap on how to enhance your hospital’s online presence.
If you have any questions, you can also reach out to us at 800-679-3309 any time for a FREE consultation.