Doctor Multimedia Wins 2019 Best Place to Work!

2019-BPTW-Winner-lThe San Diego Business Journal has announced that Doctor Multimedia has been selected as one of the 2019 Best Places to Work!

All of the winners will be honored at the Best Places to Work Awards reception on Thursday, September 19th.

The San Diego Business Journal’s Best Places to Work Awards program recognizes outstanding companies whose benefits, policies and practices are among the best in the region. It’s more than just a paycheck! These companies do all they can to improve the performance by challenging their employees in an environment that makes work fun and engaging.

The Future of Google Advertising

In today’s video CFO and co-founder of Doctor Multimedia, Pras Murthy (aka “Practice Growth Pras”), discusses Google Ads’ latest announcements.

It’s getting harder and harder to get to the top of Google because a lot of businesses have caught on to the power of SEO. This in result changed the game from “Pay to Play” to “Pay to Stay”. Tune in to learn what this means for medical practices and to hear our predictions for the future of Google Ads in 2019.

This video is Part 2 of 3, so be sure to tune into our next videos for more Google Ads updates and predictions.

Practice Growth With Pras: Episode 1

Doctor Multimedia CFO and Co-Founder Pras explains how the three founders of Doctor Multimedia grew up surrounded by doctors. They realized early on that doctors received little business training. No matter how well versed in science, hardly any of them had any marketing experience, especially when it came to the internet.

So Pras and his partners used their intimate knowledge of medical practices and the personalities of doctors to found Doctor Multimedia, a digital marketing agency dedicated exclusively to helping doctors make sense of the internet and online marketing. Long before their official name and corporate papers, they helped one doctor in Las Vegas market his practice as a favor. Now, they help thousands of medical practices daily.

The Future of Google Ads in 2019

In today’s video CFO and co-founder of Doctor Multimedia, Pras Murthy (aka “Practice Growth Pras”), discusses Google Ads’ latest announcements.

Google announced that they will be rolling out ads on their Google mobile app in the Discover feature and they are also rolling out new ad types, such as Gallery Ads. Tune in to learn what this means for medical practices and to hear our predictions for the future of Google Ads in 2019.

This video is Part 1 of 3, so be sure to tune into our next videos for more Google Ads updates and predictions.

The 3 Keys To Ranking On Page 1 Of Google

Everyone wants to be at the top of the Google results, but not everyone knows exactly what that means. Google results are constantly changing and at the moment, there are three parts of the first page. At the top are Pay Per Click Ads (PPC). Below that is Google Maps, and after that are the organic search results, which is what most people think of when they hear “ranking on Google.”

Google Adwords

This is how you can get your website in the Pay Per Click section at the very top of the page. You tell Google what words you’d like to show for and how much you’re willing to spend, and they show your ad accordingly. The pros are that this is a quick and easy process to start, the cons are that ongoing management is complex and requires a lot of research and understanding.

Google Maps

This is the section that displays local businesses. Getting listed on the maps on the first page is based on a variety of factors, the most important of which are having positive reviews and optimizing your Google My Business page. This is incredibly important because it shows searchers what is nearby, which drives immediate action.

Organic Search Results

The organic results below the map require the most work to rank on the first page. That means a combination of content marketing, social media engagement, and backlinks from other websites and businesses. The downside is this is a time intensive and never ending process, but the positive is that once you are on the first page, you tend to stay there for a while.

The different parts of the first page of Google require different strategies to compete, each of varying difficulty and cost. So when you try to rank on page 1 of Google, make sure your online marketing strategy addresses all 3 areas.

Why Do You Need to be on Social Media?

social

There are a good deal of medical health professionals who have not embraced the idea of social media as a part of their business, especially those who have a more “old school” view. But that has proven to be a critical mistake that is holding many small businesses back.

We always emphasize the power that social media has to put you in front of your clientele and funnel them to your doors, so it comes as a shock that 24% of small businesses have never used social media, according to clutch.co. Unfortunately for those businesses, they are falling faster and faster behind.

There are a few main reasons why it is absolutely necessary for you to be leveraging social media to the benefit of your business. First and foremost, it is extremely cost effective! The time and resources put into social media marketing pay big dividends, especially if you are effectively using pay per click advertising like google or facebook advertising.

Another reason is that although it seems like social media is already everywhere, its presence is actually still growing. Gaining traction now will help your business stay ahead of the curve as traditional media marketing continues to shrink in favor of social media.

The third and most important reason why social media is a necessity for businesses is the potential to build and maintain long term relationships with your clients. By engaging with them outside of your brick and mortar location, social media allows you to stay on your clients’ minds and integrate your business into their daily lives. That type of interaction goes a long way in developing customer loyalty.

By now you are probably acutely aware of why your business needs a social media presence, but there is still one factor that prevents many medical health professionals from taking the next step — time! The simple truth is that most people in the industry are simply to busy to manage their practice’s social media in an effective way. But don’t worry, that’s where we can help. Give us a call at 800-679-3309 for a free consultation on how we can enhance your business through social media.

Doctor Multimedia Named a Top Small Business SEO Agency by Clutch.co!

CaptureDoctor Multimedia is excited to announce that we have been ranked by Clutch as a top small business SEO agency in their new 2019 report.

Clutch is a B2B ratings and reviews site based in Washington. They use market research and reviews of a company’s work to rank businesses in categories according to their service focus and location. We are ranked by them as one of the best small business SEO firms in the world.

We are experts in medical website design and medical marketing. We’ve worked intimately with medical clinics of all sizes since 2010, providing them with cutting edge web solutions that turn the internet into an advantage for their clinics. We focus our website design and marketing efforts solely on the medical industry, and as a result we have developed proven campaigns that not only raise your bottom line, but enhance your clients’ experience with you as well.

One of the most important factors that Clutch takes into consideration is the in-depth reviews it collects from a business’s past clients. This means that a high ranking from Clutch is due, in large part, to receiving really good reviews from our past clients.

Since Clutch started collecting them in 2015, they have received 124 reviews from our clients, with an average rating of 4.8 out of 5 stars. Clutch publishes transcripts all of its reviews, but here’s a preview of our most recent one.

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Clutch also has two sister sites, The Manifest and Visual Objects.

The Manifest is designed to allow potential clients to quickly browse a list of business sorted by service focus and location. You can compare prices, look at short bios, and see some select past clients, all at a glance.

We are included on The Manifest as one of the top 20 SEO firms in San Diego. We were featured for a partnership we were in with a large veterinary practice, running their social media marketing and SEO campaigns.

Visual Objects showcases agencies that do outstanding creative or design work, and allows visitors to quickly view the portfolios of listed companies. Check us out on their list of online marketing companies.

We are honored to receive this recognition, and we want to thank all of our wonderful clients, we could never have gotten this far without you. We are excited to keep improving, and to continue providing exemplary web design services to the medical community!

 

 

The Importance of Blogging

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If you want to be at the top of the search engine results, one of the most powerful tools you can leverage is a blog. By creating content about your office, you are giving the search engines more pages to index and to deem relevant to a user’s search keywords. In a sense, creating a blog gives you a wider net to fish with than a website without one.

Blogging has been proven to strengthen a website’s rating within search engine algorithms. Even more important, though, blogs allow you to use strategic keywords that are vital to your ranking on the search results pages. The use of keywords is one of the most effective ways to optimize your search engine profile.

But the major problem that health care professionals have is that they simply don’t have the time to create blog content consistently and creatively. Most people who work in the medical field are just too busy to blog effectively while managing all of their other responsibilities.

Doctor Multimedia can be the solution to that problem. We have worked with doctors to create content about their offices that not only draws their clients’ interest, but improves their search engine ranking as well.

If you want to improve your office’s search results ranking, Doctor Multimedia can help. Give us a call today at 800-679-3309 for a free consultation.

Dr. Edward Traum, 3D Integrated Medical

Grow your Medical Practice with Doctor Multimedia! We help doctors get more patients in the door by managing their online presence with a fully customized website, Google Ads, social media management, and much more.

Dr. Edward Traum has spent his 20+ year career studying and practicing physical medicine with an emphasis on how force is created and distributed through soft tissue system of fascia. With the expertise he has developed in this field he has been able to teach detailed courses to physicians (both medical and chiropractic), physical therapists, and athletic trainers in Asia, South America, South Africa, and here in the United States. He was also a part of the team of Fascial Manipulation teachers who trained the entire staff of athletic trainers for the Arizona Diamondbacks.

After Dr. Traum began working with Doctor Multimedia, he had so many patients walking in the door that he had to turn off his Google Ads. If you’re looking to get more traffic to your medical practice, contact us today at 800-679-3309.

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