Meet us at CVC San Diego or AAEP

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We love helping veterinarians out with their websites, so take this opportunity to meet us and chat about your clinic’s site! We will be at CVC San Diego from December 4th to 7th, so make sure to drop by and say hello if you will be attending the conference.

We will also be at the American Association for Equine Practitioners Convention from December 6th to 10th in Salt Lake City, Utah. We make websites just for equine and large animal veterinarians, so make sure to visit us in the exhibit hall!

We hope everyone and their pets are staying warm and safe this December!

19th Annual North Carolina Veterinary Conference!

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screen4We had a great time at the 19th Annual North Carolina Veterinary Conference! We were at the Raleigh Convention Center this weekend and we had a blast meeting new veterinary professionals and of course catching up with all the friends we’ve made.

We recommend checking out North Carolina Veterinary Conference next year as well if you are able to make it.

At every conference we attend we always meet veterinarians who have web problems that need solving, and we take great pleasure in solving those problems. Contact us today at 1-800-605-6987 for a free consultation.

Atlantic Coast Veterinary Conference!

Layout 1We love meeting veterinary health professionals from all around the country, and this week we are in Atlantic City for the Atlantic Coast Veterinary Conference!

The Exhibit Hall is open for the following hours:
Tuesday, October 14th 11:45am – 6:00pm
Wednesday, October 15th 11:45am – 6:00pm
Thursday, October 16th 10:45am – 1:30pm

We know that you’ll be on a busy schedule between continuing education, general sessions, networking, and all there is to do in Atlantic City, but please do stop by and visit us at Booth #541 when you get a chance!

If you or anyone you know needs help with their veterinary clinic’s online presence, Doctor Multimedia is the solution. Contact us today at 1-800-605-6987.

A Great Client Testimonial

123“I currently manage 2 small animal veterinary practices in Klamath Falls Oregon. We had been happy with our website (Vet Matrix) for quite some time; however a few months ago it came to my attention that another clinic in town had chosen the exact same website. This is an unfortunate downfall of companies who only offer “canned” pre-set styles: even if you love the product someone else nearby can have the exact same website, which ultimately diminishes the uniqueness and credibility of your own practices website.

After doing my research and speaking with every major veterinary website hosting company, I decided to place my faith in Troy and Doctor Multimedia. The advantages that Doctor Multimedia can offer include the unique ability to have full control over the layout of a website; you get a custom site without the custom price. So, where Vet-matrix or Beyond Indigo may only allow you to change colors and themes, Doctor Multimedia frees their clients from the constraints of “canned” websites and allows us to custom design themes that actually reflect our unique practice. In our case we were able to request a brick-work and hammered copper effect which is something that actually reflects our practice.

Additionally, the genuine care and customer service Doctor Multimedia provides is unparalleled in the industry, anytime I have wanted to make a change (and I have requested many) they have always been eager to help and accomplished everything very promptly. During the building of the website AJ told me that they have never lost a client, and after being a Doctor Multimedia client for only a few short months I can understand why. My advice to any other Practice Managers looking to upgrade their website and internet presence: Look no further, Doctor Multimedia will build you the website you want with the functionality and flexibility you need to promote your unique veterinary hospital.”

– Chris Goslin
Practice Manager
West Ridge and East Ridge Animal Hospitals
Klamath Falls, Oregon

Supporting Canine Cancer Foundations

BaylaAnnWe are happy to lend a hand in the fight against canine cancer through the support of foundations working for awareness, education, and research. Doctor Multimedia recently partnered with the BaylaAnn Canine Cancer Organization, a group that helps owners deal with the financial burden of cancer treatments.

The BaylaAnn Canine Cancer Organization was founded by Sonny Kennedy with the help and support of his wife and co-founder, Bonnylee Kennedy, in honor of their American Pit Bulldog name BaylaAnn. She was diagnosed with T-Cell lymphoma at the age of four on August 7th, 2013. Because of Bonnylee’s employer, they had the opportunity to treat BaylaAnn, where other owners may not have the ability or opportunity to treat their dog simply due to the cost of treatment.

The BaylaAnn Canine Cancer Organization was begun as a way to “Pay It Forward” by raising funds to assist owners with the financial cost of cancer treatments. The organization would like to give canine owners the opportunity to treat their canine when the would otherwise be unable to. Many owners will go to great lengths to be able to give their dog the best care they can afford, but sometimes, they have to decline cancer treatments due to financial constraints. The BaylaAnn Canine Cancer Organization helps alleviate this problem.

Visit The BaylaAnn Canine Cancer Organization by clicking here.

AAFP’s 2014 Annual Conference

AAFP20logoWe are happy to be in Indianapolis for the 2014 American Association of Feline Practitioners Conference!

Come by Booth 21 and say hello, we’d love to meet all of the cat vets out there! We have a lot of feline-specific web options to showcase, so make sure to pay us a visit before the weekend is over.

If you or any of your friends is in need of web-related services, please tell them we can help! We’d be happy to speak with you about how we can help your clinic.

Have a great conference!

Should Your Veterinary Hospital Advertise with Yelp?

yelpMost veterinarians I know are not very fond of the review website Yelp because of its bizarre filter that often favors displaying negative reviews over positive ones.

Now a federal appeals court has ruled that Yelp can lower or raise the rating of a business depending on whether it advertises with the company. This was in response to a lawsuit filed by small businesses claiming Yelp used the tactic to try to extort ads from them.

Yelp has denied doing that but the court ruled that even if Yelp did manipulate reviews, the practice would be legal.

“The business owners may deem the posting or order of user reviews as a threat of economic harm, but it is not unlawful for Yelp to post and sequence the reviews,” Judge Marsha Berzon wrote for the three-judge panel. “As Yelp has the right to charge for legitimate advertising services, the threat of economic harm that Yelp leveraged is, at most, hard bargaining.”

When I first heard of the ruling I was appalled for our clients but at least this ruling makes the playing field clearer.

So should your veterinary hospital advertise on Yelp? There is no blanket answer to that question because that has to be evaluated on a clinic to clinic basis. How active your clients are on Yelp, local competition and overall Yelp rating are all factors to be considered. Analyzing how the Yelp review algorithm filters your clinic online is also essential in determining whether your clinic should advertise with Yelp.

And that’s where Doctor Multimedia comes in. Call us today at 1-800-605-6987 or email aj@doctormultimedia.com and let us help you determine if Yelp could be beneficial to your clinics marketing strategy.

Google My Business is the Single Most Important Online Tool for Veterinary Hospitals

GoogleMyBusinessNEWGoogle has launched a new tool, Google My Business, to help small businesses take control of their local search information and online presence. Google My Business provides a central portal for veterinary hospitals to manage their presence on Google Search, Google Maps and Google+ from a single dashboard. It’s an extremely powerful tool for clinics who have the time, resources and know how to utilize its features.

The dashboard allows you to manage your business information, Google reviews, Google+ page, Adwords and analytics all in one place. If your clinic is doing one thing online correctly, it should be managing the hospital’s Google My Business dashboard.

At Doctor Multimedia, we specialize in optimizing your entire Google My Business portal. Proper optimization is the key to being found when clients search for you on Google and it’s what we do best. We’re proud to say that if you’re a client of ours, then we’ve already optimized your Google My Business portal and continually manage it. Call Doctor Multimedia today at 1-800-605-6987 or email aj@doctormultimedia.com to learn more. Thank you.

CVC 2014 is a Success!

cvc_kc_01We had a blast in Kansas City attending the 2014 CVC! The exhibit hall was buzzing all weekend long and we hope you and your clinic members had a great time exploring all there was to see!

Between the continuing education, the exhibitor’s booths, and enjoying the city, we know there’s a lot of ground to cover and just a short amount of time to do it. We completely understand if you didn’t get a chance to stop in and say hello, or if you missed our booth. So we want to invite you to contact us at 1-800-605-6987 if there’s any way in which you need help with your clinic’s web or marketing needs.

Thanks again for attending the 2014 CVC in Kansas City. We hope you enjoyed yourself, and we look forward to seeing you at the next conference!

Educational Content for Your Clients

Your veterinary hospital should be reaching out to clients with engaging visual content that educates them about the specific needs of their pet or animal. Different clinics have different needs depending on the animal population and geographic region, so it’s important to create content geared towards your specific clientele.

This not only keeps your clients educated about topics relevant to their pet’s health, it’s also a great way to strengthen your relationship with your clients and enhance their experience with your veterinary hospital.

Do you practice in an area that has horses? Does your clinic see more feline patients? Please feel free to share our Equine and Feline Health infographics, and click here to view more great pet tips to share with your clients.

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