Category: Social Media Marketing Tips

Making a good first impression is important in any industry, especially in the relationship-driven world of health care. You want your staff to welcome patients in a professional and friendly manner, so why aren’t the same principles applied to your online presence? With the increasing number of people finding businesses online, it’s imperative that your online presence makes a good impression.

The first thing you should do is implement quality cover photos and profile pictures for all your social media pages. Social media is one of the most common ways for a new patient to look for and find you. If your office’s social media pages appear unprofessional, what are potential clients going to think about your services?

A cover photo or profile picture can be so much more than just a first impression too. You can use that internet “real estate” to inform clients about essential information: where you are located, how to contact you, and so much more. You can even use this space to promote special offers or anything else relevant to your clientele!

If you want to know how Doctor Multimedia can help your office dominate the realm of social media, contact us at 1-800-679-0197 or email info@doctormultimedia.com.

We’ve all heard about social media and how sites like Facebook, Twitter, and so many others can enhance your business. It’s all true. The smartest businesses across all industries are leveraging social media to great benefit, but for some reason it hasn’t quite caught on in the field of veterinary medicine.

That means you, as a veterinarian or animal health professional, can gain a competitive edge through social media. We’re talking about more clients, more services provided, and a more profitable veterinary clinic for your community’s pet population.

But so many veterinary hospitals fall into the same trap, they create a social media page and they never do anything with it. It sits there, accumulating very few followers and otherwise doing the exact opposite of what everyone promised you social media could do.

Don’t let that happen to you. When you create a social media page, make sure you have someone dedicated to not only posting fresh content and responding to viewers in real time, but to growing your social media’s reach and effectiveness. It doesn’t do anything for your veterinary clinic to have a Facebook page unless someone is actively using it to your clinic’s advantage.

There are a lot of ways you can do that. Post things that engage your clients about their pet’s health, interact with clients who show interest in your pages, and always refer people back to your website.

But there are other, better, ways to use social media to enhance your veterinary clinic.

Do you provide spay and neuter procedures, or dental services? Does your hospital see equine patients? Do you live in a snake-bite risk zone? There are so many different services that your hospital can provide to pet owners, so why not use social media to show people how you can help their animals live a healthier, happier life?

Targeted advertising is huge. If you’re not advertising to clients in your zip code(s), you’re not really using social media the way a business should. If your hospital has never placed an ad on Facebook, you need to contact someone who can, now. If you wait, you will lose clients and business to your competitors.

Like we said before, that’s something the smartest businesses are doing. Your veterinary hospital should too.

For more information on how your veterinary clinic can use social media to the fullest extent and bring clients through your doors, contact us at info@doctormultimedia.com or call 1-800-605-6987.

Social media is about more than just likes, shares, and page views. There are real world implications of having a truly powerful social media solution like Doctor Multimedia provides.

Take this example of a Doctor Multimedia client who was contacted via facebook after closing. A pet owner in their community encountered a cat that crawled inside the dashboard of her car.

While still at a parking lot, this pet owner contacted the local animal hospital via facebook asking for help with the situation. Within minutes, the Doctor Multimedia Facebook team not only responded and alerted the hospital, but was also able to get the pet owner in touch with a local fire department so that the cat could be safely extracted.

Fortunately, the fire department was able to remove the cat unharmed.

Keep in mind that all of this happened while the hospital was closed and no employees were available. Yet Doctor Multimedia’s social media team was able to communicate with the pet owner, creating a hospital-client relationship while also potentially saving a cat’s life.

Can your social media do the same for your hospital? Contact us today at 1-800-605-6987 to learn more about how Doctor Multimedia can help you.

Facebook is a powerful tool to connect your veterinary clinic with your clientele 24 hours a day, 7 days a week. But with the vast number of pages on facebook, it can be hard for users to know which pages are the authentic, trusted businesses that they are looking for.

That is why facebook has started allowing local businesses to have a verified page in the same way that public figures and corporations do. Now users can quickly see whether the page they are on is the official page of the business.

This is particularly helpful if your veterinary clinic has multiple facebook pages, now you can ensure that your clients are finding and communicating with the right page.

If you have been on facebook you know that the social media platform is always updating and reinventing itself with new features and tools. Of course, these updates often happen faster than the average user can keep up with. That is why Doctor Multimedia stays on top of all the latest changes and updates to social media, and uses them to your hospital’s advantage.

Have more questions about your social media? Doctor Multimedia can help. Feel free to give us a call today at 1-800-605-6987, we’d be happy to speak with you.

Most veterinary health professionals don’t understand the true power of social media. Leveraging social media to your clinic’s advantage is about much more than setting up a page on Facebook, it’s about knowing what to do with it.

Every veterinary hospital should be engaging their clients through their social media channels, but few of them are. Social media sites like Facebook, Twitter, and Pinterest allow us to dialogue with our clients in ways never possible before. With a few taps of your phone or laptop, a conversation can be started with any of your clients no matter where they are or what time it is.

Doctor Multimedia knows how to use social media to grow your practice. Engaging content that encourages client interaction is the lifeblood of any business’ social media, and that’s exactly what we seek to provide.

Take our “Selfie Contest” post for example, which simply asks followers to post pictures of themselves and their pets. The overwhelming response is not only a fun way for clients to interact with your hospital, it helps develop relationships and the community aspect of your clinic while promoting your business.

Click here to check out some of the selfies posted by our followers and call us today at 1-800-605-6987 if you want to talk about your hospital’s website, social media, and online presence.