aimultimedia, Author at AI Multimedia

3 Things You’re Not Doing to Grow Your Orthodontic Practice

Posted on May 15, 2017 by aimultimedia

Gone are the days when paper flyers and newspaper ads were the only techniques available for orthodontic marketing. Today’s modern practice has a wealth of opportunities at its figurative fingertips, and if you’re not doing them, you’re missing out. Take a look at the following three techniques, all of which leverage the most popular advertising platforms today without much sweat or hassle.

1. Post to Instagram Regularly, With Hashtags

Many people know Instagram to be an invaluable marketing tool. However, even if they are using it (and many orthodontic practices have yet to jump on board), they’re not making the most of their feed. Start posting regularly by setting a schedule and sticking to it. Accompany each post by 10-30 relevant hashtags (not just any ol’ popular one), and put them in a comment below your caption to keep your main post from looking spammy.

2. Use Google AdWords

Google AdWords is the most popular advertising platform in the world, and for good reason: It gets results. Setting up a campaign with even a modest amount of money can grow your revenue stream and have clients streaming through the door. The best part is you don’t pay for an ad unless someone clicks, meaning that each time you spend, you spend with a purpose. Use this handy guide to get started today.

3. Give Your Treatment Coordinators Smartphones

This isn’t the most intuitive strategy, but it works. Giving your TCs smartphones keeps them happy, but more importantly, gives them all the tools they need to engage with customers on social media platforms, over email and via text. Giving clients and prospects a simple, 21^st-century way to get in touch with your practice does more to build your business than a zillion flyers ever could.

These, of course, are but a few of the marketing techniques available to you, but they are some of the smartest and highest-ROI around. Leverage them today, then go get a long massage … because you’re about to be really busy.

The Top Online Tools to Stay Engaged with Your Optometry Patients

Posted on May 1, 2017 by aimultimedia

Keeping your patients loyal to your practice is crucial to the long-term success of your practice. This is especially true for eye care patients who may not need to visit the office as regularly as other traditional healthcare checkups. The use of a consumer oriented approach to your healthcare services is the key to retaining your patients from year to year, but it is a more difficult task than it sounds. To keep customers coming back to your practice, it’s important to hone your patient engagement strategies. Here are some of the top tools used today by optometry practices:

Make Use of Social Media

The power of social media platforms cannot be understated. Over the past decade, social media engagement has risen to the top as one of the primary ways to engage with your patients outside of the spectrum of an office visit, and keep in touch with them throughout the year.

To get started, create accounts or claim your business’ existing profiles on the top 5 primary social media platforms: Facebook, Google+, Instagram, Pinterest, and Twitter. Develop a social posting calendar to schedule informative and interesting content on your profiles. Engage with your audience by posing questions that your patients can provide feedback for – which can offer opportunities for open discussion and further engagement.

Be sure to include backlinks to your website, and post any news, content or blogs that your followers may find relevant and informative. Offering a new service? Be sure to let your followers know, they might find a relevant service they never knew you offered in the first place.

Be sure to let patients know about your social channels, and ask patients to follow you when they are in your office and on your website.

Use Your Website Blog

Your optometry website should come with a built-in blogging feature that makes it simple to add time-relevant articles for your practice. Regularly update your blog with informative articles that discuss daily eye health issues, practice news, community events that you’re involved with, and other relevant information that your patients may find valuable. Share your blog posts on social media websites like Facebook and Google+. Over time your current patients and even prospective new patients will see the articles that you post and will choose to come back to your practice because of the relevant and personal information.

Along the same lines as a blog, a video blog (or vlog) is an entertaining and fresh way to visually engage your patients with your practice brand. Create 2-4 minute videos about frequently asked questions that patients ask. You can also post photos and videos of events you have held in the recent past. This can make your clientele feel part of your community, and gives them opportunities to advocate your brand as they share these videos with their own family or followers.

Stay Relevant with Email Campaigns

Email marketing is used by healthcare professionals to send out promotional emails and newsletters, remind clients of upcoming visits and promotions, and to announce news and updates about the practice.

You can use emails not only as an educational tool for your current patient base, but as an informational one for prospective clients whose email address you’ve collected through your website lead generation or newsletter phone, or from community outreach. Don’t forget to collect the email addresses of your patients once they visit your office so that when you conduct your email campaign they receive your news, updates, and newsletters.

Implement a Patient Portal

A patient portal is a secure website that allows your patients to conveniently access and update their personal information, confirm appointments, complete brief interviews about their exam, check the status of their glasses and/or contact lenses order, and review their billing information. Some portals feature secure messaging and various health articles for your clients to peruse as well. Many people appreciate this type of resource as it allows them to quickly manage their vision care from their smartphone or computer. While not all clients may choose to use this, you may find that implementing a portal can relieve a busy front desk. Many portals come with an option to download an app as well, which will live on your client’s smartphone screens and remind them of your business when the time comes for their annual or semi-annual eye care appointment.

Do you use any or all of these tools? Which are your favorites? Join the conversation by commenting what works best for your practice.

The Top 4 Strategies to Grow Your Dental Practice with Facebook

Posted on April 27, 2017 by aimultimedia

Facebook has revolutionized how dental practices engage with their patients. Even though the medium is affordable and one can reach hundreds if not thousands of customers, many practices fail to implement this prevalent dental marketing tool. The lack of engagement could be because of unrealistic expectations or lack of training on how to make use of social media marketing.

In this article, we share crucial tips on how your team can use Facebook to boost your dental practice.

Facebook Dark Posts

Dark posts is an industry term used for News Feed style ads that aren’t published to your timeline or your fans’ organic feeds. They are referred to as dark posts because they are not posted on your Facebook page – thus they are unpublished to your page followers.

Facebook is one of the largest data collection companies available for small-business marketing use, and you can take advantage of this database with the features offered by dark posts. These paid ads – including photos, links, status updates, offers, and videos – allow you to implement targeted keywords and demographic information to reach your ideal potential client base.

To best implement this strategy, you must embrace ad variation as the platform demands fresh content in order to run optimally. Design a number of ads from the various mediums offered and frequently rotate them to maximize engagement. Once you find the set that performs best, you will see increase in traffic to your Facebook page and website, as well as a potential increase in the number of prospective patients.

Create a Vanity URL

Businesses that use a local business Facebook page or brand page have the choice to create a vanity URL. A vanity URL is a custom web address that is specially branded for the purpose of marketing, for example, ours is https://www.facebook.com/doctormultimediamarketing/

If you do not make a request for the vanity URL, an address is automatically assigned to you, but has a long series of numbers towards the end. Rather than using a long and complex URL to direct potential clients to your page you can easily make use of the vanity URL. A vanity URL serves as a clean, direct and sharable link that you can use to drive traffic to your page. Vanity URL are easy to remember, easy to share, and provide the ability to share your business page offline as well as online. Finally, a vanity URL can also assist in building brand trust through the visual association with your brand.

Facebook Check-In

This is among the most powerful marketing strategies that you can incorporate. Every check-in you get further legitimizes your business’ virtual online profile with the brick-and-mortar location that your business inhabits in the “real world”. This can go a long way – especially for young practices.

Some businesses like to offer small rewards for patients who check in – such as gift cards or special promotions. If and when your patients do check in on Facebook – all of their Facebook friends will get alerted that they are at your office. This will create social proof that your practice is popular and can also act as a reminder for others to set their dental appointments. Since they know a person who is already your patient they will be more likely to trust visiting your office, and this may increase their chances of booking an appointment with you.

Post Engaging Content

With any cursory examination of the online marketing world, you may see the mantra “Content is king” repeated. The development and promotion of engaging content could be one of the most important strategies that you could adopt. Avoid writing blogs or social media posts that are too promotional or too long since online users are less likely to engage with these types of articles, and therefore will not engage with your brand. This means they will not comment, like or share your posts which is what you are seeking. Best practice when it comes to content dictates keeping it relatively short – around 300-500 words for a blog post to share, or under 200 words for a social post – use appealing images, and link to stories that your target audience can identify with and care about. People use social media to take a break and have fun, so keep this in mind when you’re crafting your article and post ideas.

Facebook is a great way to market your practice but the key is to be consistent in your marketing and post on a regular basis. Tap into the power of social media and see your dental practice grow.

How a Veterinary Practice Should Handle Online Reviews

Posted on April 17, 2017 by aimultimedia

Veterinary practices, like all businesses, are subject to opinionated reviews by pet owners on the quality of their services. If pet owners leave the clinic feeling satisfied, they may leave a positive review. In the event that pet owners are dissatisfied with your services, they may conversely use online review platforms like Facebook, Yelp, Google, Yellowpages, and Angie’s List among others to publicly air their grievances. Left unattended – the online reviews about your veterinary practice can affect the flow of new pet registrations if not responded to properly.

When customers post a positive review about your practice, do not just sit back and smile at your monitor. Let the client know how you appreciate the positive rating and the chance they gave you to serve them and their pet. Remember to welcome them to return again (when necessary) and assure them that excellent services will be offered for as long as your business stands.

When it comes to handling negative reviews, no matter how fake the review is or how angry you are about it, remain calm and composed when responding to it. You need maintain a professional representation of your business. Take responsibility for any mistakes that may have occurred, address concerns, and reassure clients that the specific mistake will not happen again.

A word of caution – do not get defensive and succumb to the temptation of sharing confidential information about a particular pet owner or their pet. This will only portray your business and its representatives as immature and highly unprofessional. Instead, this is how you should handle negative reviews:
When the review is posted on an online review site, it can directly impact your business since it has the chance to reach both current and prospective clients.

Implement conflict resolution

Often, negative online comments or reviews can arise as a result of a disagreement or personal conflict. In this digital era, it is crucial for veterinary practices to learn how to handle conflicts effectively.

First, try to reach out to the negative reviewer personally – either by phone or email to express your regret at their dissatisfaction, and ask if there is a way you can resolve the issue and turn the situation around. Many times, direct contact regarding an issue that has prompted a negative review can sway the reviewer to take down their review or post a more positive follow-up review.

Post a polite and thoughtful response

In the event that the issue cannot be resolved with the negative reviewer – take the opportunity to broadcast how your business deals with adversity in a calm and collected manner by responding to the review. Let the public forum hear your side of the story (without revealing any confidential details about your patient). Online review platforms are a key part of your veterinary marketing strategy and it is important they reflect a positive representation of your business. A public response can also alert potential and current customers that your clinic monitors and cares about your online reputation and seeks to resolve issues when they arise.

Share the review with your team

Engage your team members in discussion of both positive and negative reviews during your regular clinic meetings. Make sure your team members are aware of how their interactions with pet owners can affect the practice as a whole. Many pet owners often complain about how they were received by the front desk, or the level of professionalism and attentiveness they got from various members of the veterinary staff. These issues are often much simpler things to address in comparison to other issues that pet owners may be upset about and try to blame a veterinary clinic for regarding the health of their pet.

Finally, don’t forget to reach out after veterinary appointments and ask your happy customers for positive reviews. The most important websites to collect reviews on are Google, Yelp, and Facebook. Be sure to claim your profiles on these sites, and keep them up to date with relevant information and photos of your practice. With an engaged review monitoring strategy, you are sure to rise to the top of the competition.

Don’t have the time or resources to manage and respond to your online reviews? Don’t worry, Doctor Multimedia can do it for you! Give us a call at to discuss our reputation management services for veterinarians, or fill out the form below today.

First Impressions are Everything

Posted on February 8, 2017 by aimultimedia

That’s pretty good advice for any industry, and it applies just the same to dental health professionals. You want your front desk and reception staff to welcome patients in a professional and friendly manner, so why aren’t the same principles applied to your clinic’s online presence? Many potential new patients are finding your dental practice online, are you making a good first impression?

One thing you can do is make sure you have quality cover photos and profile pictures for all your social media pages, one of the most common ways for a new patient to find a dentist. If your clinic’s social media pages appear unprofessional, what are potential patients to think about your services?

A cover photo or profile picture can be so much more than just a first impression too. Use that internet “real estate” to inform patients about essential information: where you are located, how to contact you, etc. You can even use this space to promote products or services relevant to your clientele!

If you want to know how Doctor Multimedia can help your clinic dominate the realm of social media, contact us at 1-800-679-0554 or email info@DoctorMultimedia.com .

102nd OVMA Convention

Posted on January 28, 2017 by aimultimedia

We are in Norman, Oklahoma for the 102nd annual OVMA Convention! We relish the opportunity to meet veterinary health professionals from all over the country and the world, and the OVMA provides a great opportunity to do so with their annual convention. With over 20 hours of continuing education, this is a great event!

As the leader in online solutions for veterinarians, Doctor Multimedia can offer tremendous value to your hospital. Whether you need a website, social media management, help with reviews, or mobile device applications, we are the answer! We provide industry leading services to help raise your clinic’s bottom line, bring more clients through your doors, and enhance their experience with you.

If you or any of your colleagues need help with anything web-related, please contact us today at 1-800-605-6987. We would be happy to speak with you and give you a free consultation regarding your website and online presence.

What is Your Social Media Doing for You?

Posted on January 10, 2017 by aimultimedia

We’ve all heard about social media and how sites like Facebook, Twitter, and so many others can enhance your business. It’s all true. The smartest businesses across all industries are leveraging social media to great benefit, but for some reason it hasn’t quite caught on in the field of veterinary medicine.

That means you, as a veterinarian or animal health professional, can gain a competitive edge through social media. We’re talking about more clients, more services provided, and a more profitable veterinary clinic for your community’s pet population.

But so many veterinary hospitals fall into the same trap, they create a social media page and they never do anything with it. It sits there, accumulating very few followers and otherwise doing the exact opposite of what everyone promised you social media could do.

Don’t let that happen to you. When you create a social media page, make sure you have someone dedicated to not only posting fresh content and responding to viewers in real time, but to growing your social media’s reach and effectiveness. It doesn’t do anything for your veterinary clinic to have a Facebook page unless someone is actively using it to your clinic’s advantage.

There are a lot of ways you can do that. Post things that engage your clients about their pet’s health, interact with clients who show interest in your pages, and always refer people back to your website.

But there are other, better, ways to use social media to enhance your veterinary clinic.

Do you provide spay and neuter procedures, or dental services? Does your hospital see equine patients? Do you live in a snake-bite risk zone? There are so many different services that your hospital can provide to pet owners, so why not use social media to show people how you can help their animals live a healthier, happier life?

Targeted advertising is huge. If you’re not advertising to clients in your zip code(s), you’re not really using social media the way a business should. If your hospital has never placed an ad on Facebook, you need to contact someone who can, now. If you wait, you will lose clients and business to your competitors.

Like we said before, that’s something the smartest businesses are doing. Your veterinary hospital should too.

For more information on how your veterinary clinic can use social media to the fullest extent and bring clients through your doors, contact us at info@doctormultimedia.com or call 1-800-605-6987.

Does Your Office Have a Blog?

Posted on January 8, 2017 by aimultimedia

Having a strong online presence is all about engaging with your patients. The internet can be a powerful tool for dentists who leverage the communicative power of the web – whether it be websites, social media, or blogs.

Blogging is one of the best ways you can use the internet to engage with your clients and keep your office on their minds. It is also one of the most valuable ways you can educate patients about their oral health.

Unfortunately, most dental health professionals just don’t have the time to maintain an active blog. It takes time to create content, share it with the proper audience, and continue that process over and over again. But that’s where Doctor Multimedia can help.

We provide our clients with powerful blogs that contain topics relevant to your patients. We create and maintain these topics, so the work is completely off your plate. We always encourage our clients to add to the blogs with their own original content as well, but we provide the whole package when it comes to blogging.

If you think your office could use some help blogging, or with anything web related, contact us today at 1-800-679-0554 for a free consultation.

You Need an Eye-Catching Mobile Website

Posted on December 3, 2016 by aimultimedia

Today, more people are accessing the internet through their phones or mobile devices than ever before. That is why having a website optimized for the mobile viewing experience is equally as important as their desktop computer counterparts.

Unfortunately, a lot of eye care professionals are missing out on this vital component of their online presence. When users view a poorly designed website on their mobile device, this not only creates a bad impression to potential clients, it also lowers the quality of their experience with your hospital.

These are aspects of marketing that many offices understandably don’t have time to spend on, and that’s where Doctor Multimedia comes in. We provide a complete, comprehensive management of your online and marketing needs. That includes a stunning mobile website that is designed for your office’s clientele.

Our designs provide the information that clients will be looking for in an organized and intuitive presentation. Your mobile website should be a reflection of you and your clinic, as it is likely the first impression you will make on an increasingly mobile-driven client base. How well does your mobile website reflect the quality of the care you provide?

We would love to speak with you about your office’s mobile website and online presence. Please give us a call today at 1-800-679-0197 for a free consultation.

Unparalleled Customer Service

Posted on November 7, 2016 by aimultimedia

Direct, individualized attention to our clients is the foundation on which Doctor Multimedia was built. We believe in being responsive and available to all of our clients.

That extends beyond normal business hours too. No matter what time of day it is, you can feel free to call or email us and you will always get a prompt and helpful response. We provide true 24/7 customer support and are always striving for your complete satisfaction.

Our customer service gives you control of your website, so that you never feel like it is out of your hands. Making updates to your website shouldn’t be a pain like it is with other companies, Doctor Multimedia makes it easy by always being responsive to our clients’ needs.

Call us today at 1-800-679-0554 to learn more about our unparalleled customer service and what Doctor Multimedia can do for your clinic.